I spammed my mailing list yesterday with the announcement that my book is available for preorder. I wrote the email. Rewrote it. Spell-checked it. Made sure I blind copied everyone, so the email list wasn’t visible. I stared at it a while. And then, I clicked. And as I clicked, I knew I had done something wrong, that I shouldn’t have clicked.
Today, when I got a few replies, I realized what I had done wrong. I hadn’t put anything in the subject line. No PREORDER WORLD LEADER PRETEND TODAY.
I am much chagrined. I can see my email now, populating spam folders, lost forever. Many of the people on my mailing list I have not spoken to in years, and my email has changed a few times since then, and when they see this email, from Jim at sinceritypress, they will surely ignore it. AAAAAAAARG. My ineptitude is once again exposed.